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Asus Hints at Smartwatch Launch at IFA 2014

There have been several rumors about Asus joining the wearables race, and it seems they were indeed true, as Asus has started teasing a new product launch related to “time” on September 3 at IFA 2014. Below is the teaser image tweeted by Asus earlier today.


The image doesn’t reveal much as you’d expect, but has a subtle hint towards “Time” and “Change”. Previous rumors have hinted at an Android Wear based smartwatch launching sometime this year, without revealing the specifications and/or the features. Some of them even claimed that the Asus smartwatch will be the cheapest Android Wear watch, with a target price between $99 and $149. But Asus CEO, Jon Shih had said that the Asus smartwatch will be company’s ‘hero product’ and will come with a range of impressive features.

Going by anything Asus has done in recent past, we can expect the company’s smartwatch to have a greater focus on design and build quality, good enough to take on the Moto 360 (which is expected to launch a day later in Chicago). The teaser hints at a squarish design with heavily curved edges unlike the sharpened ones on Gear Live and LG G Watch.

September will be a key month for the wearables market, with smartwatches expected to be launched from Asus, LG and Motorola within the first week.

[via] Asus (Twitter)

About Raju PP

Raju is the co-founder and editor of ConnectedArena. He has been into professional blogging since 2008 with his site Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and Twitter.