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When it comes to wearable, Fibit, the US based wearables company, holds 70% market share. Not only the products of high quality, they are durable and are very accurate on what they do. The company is now set to launch their products in India on July 1st.
Fitbit, the global leader in wearable bands, is all set to enter the Indian market with a bouquet of four wearable bands across price ranges. The company is aiming at all types of users from the everyday consumer to performance athletes. The first devices will be available from July 1.
Steve Morley, vice-president and general manager – Asia Pacific for Fitbit said to Indian Express
The company is going for a full-fledged launch in India. We are establishing an Indian entity and the first employees will be joining soon. We are here for a proper brand launch and Amazon will be our launch partner,”
So how much will the wearables cost? It’s not going to be cheap. The company is will bring in the Zip, Flex, Charge HR and Surge with prices ranging between Rs 4,000 and Rs 19,990. In case you are looking forward for the products, do check out our review of Charge / Charge HR & Fitbit Surge.
That said, it’s also going to have a strong competition with Xiaomi’s MI band on its basic fitness trackers because not only MI band is accurate, it’s also cheap. We will get back with more details when an official announcement hits out inbox.
